Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Interactive Experience of Color Symbolism

 - May 14, 2006   Updated: Apr 1 2011
References: mariaclaudiacortes
Color in Motion is "an animated and interactive experience of color communication and color symbolism." Specifically, the site shows the meaning of the colors through an interactive animation produced in Flash. True entertainment for who likes Art Direction.

Implications - Color symbolism is a fascinating concept that definitely has potential for business use. This technology could be taken into consideration while developing branding, specifically within logo and package design. Art directors in the advertising industry would surely benefit from the use of color symbolism, ensuring that ads garner the reactions one would hope for by using colors to stimulate feelings of warmth and positivity. When matched up with an amazing concept, color symbolism will make for a truly effective campaign.