Interactive Experience of Color Symbolism

 - May 14, 2006   Updated: Apr 1 2011
References: mariaclaudiacortes
Color in Motion is "an animated and interactive experience of color communication and color symbolism." Specifically, the site shows the meaning of the colors through an interactive animation produced in Flash. True entertainment for who likes Art Direction.

Implications - Color symbolism is a fascinating concept that definitely has potential for business use. This technology could be taken into consideration while developing branding, specifically within logo and package design. Art directors in the advertising industry would surely benefit from the use of color symbolism, ensuring that ads garner the reactions one would hope for by using colors to stimulate feelings of warmth and positivity. When matched up with an amazing concept, color symbolism will make for a truly effective campaign.