There's a color-correcting primer for every complexion but many of them can only be found in single shades like purple, green or yellow. Stila's new One Step Correct sets itself apart as a skin tone-correcting and brightening primer that boasts a triple-swirled helix with three color-correcting pigments, all of which can be found within the same bottle.
With a pump of the Original product, green works to cancel out redness and conceal blemishes. The lavender color neutralizes sallow undertones and the peach tone offers brightening benefits. The formula is also available in Medium and Deep varieties, which use other pigments like red, cocoa and beige to support a more brighter overall appearance with reduced shadows.
Why This Trend Is Growing
- Multi-pigment Color-correcting Products
- Opportunity to create multi-pigment color-correcting products for various skin tones, providing more diverse options for consumers.
- Customizable Color-correcting Primers
- Innovative potential for customizable color-correcting primers that allow consumers to mix and match pigments to suit their unique skin needs.
- Dual-purpose Color-correcting Makeup
- Potential for dual-purpose color-correcting makeup products that combine skin tone correction with makeup, simplifying the beauty routine for consumers.
Industries Being Reshaped
- Beauty Industry
- Opportunity for beauty companies to develop color-correcting primers and other makeup products with multi-pigment formulas for diverse skin tones.
- Cosmetics Manufacturing Industry
- Potential for cosmetics manufacturers to invest in research and development of customizable color-correcting primers and other makeup products that can be tailored to individual skin needs.
- Skincare Industry
- Opportunity to create multi-functional skincare products that provide color correction and brightening benefits, simplifying the routine for consumers and potentially increasing sales for skincare brands.
