There is the little black dress, and then there is the little, color block dress; the sought-after, wardrobe-staple dress that designer, Matthew Ames, is known for.
Ames’s goal, aside from creating color block creations, is concentrating on “organic architecture” and “the idea of purifying the form.” He doesn't like to mess with the natural state of his fabrics, using the fewest amount of seams possible.
Effortlessly chic with clean lines and beautifully color block pieces, Mathew Ames’s line is quite possibly the best example of clutter-less, straightforward sophistication that spring 2010 New York Fashion Week has seen so far.
What's Driving This Trend
- Color Block Fashion
- The rise of color block clothing as a trendy and bold statement
- Organic Architecture
- The emergence of fashion designers embracing organic lines and minimalism in their designs
- Low-seam Clothing
- The adoption of using fewer seams in garment construction to eliminate unnecessary distractions or to highlight designs
Who This Affects Most
- Fashion Industry
- Opportunities for fashion designers and manufacturers to embrace the color block trend and adopt a minimalistic approach to clothing construction
- Textile Industry
- The production of fabrics and materials that can be easily color blocked without the compromise of quality and could be tailored to meet the low-seam requirement.
- Interior Design Industry
- The rise of color block and organic designs in the fashion industry can lead to the same trend in interior design and the opportunity for designers to incorporate these trends into their projects
