Color Blindness-Detecting Children's Books

Navneet Introduces the Color Blindness Detection Book

Navneet Education is one of the biggest schoolbook publishers in India and it has presented the special Color Blindness Detection Book. It looks like any traditional children's learning book but the bright illustrations are Ishihara-style patterning, which is the same that doctors use to test color vision.

The notion is to have children engage with the images and teachers or parents will be able to detect when the child won't respond to certain colors. The book is made in collaboration with marketing communications company FCB Group India along with a team of ophthalmologists and educators. The book effortlessly integrates color vision tests directly into the books that young children already use naturally to feel like a seamlessly integrated test.

Image Credit: Navneet, FCB Group India

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Where This Applies

Educational Publishing
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Healthcare Technology
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Early Childhood Education
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SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 41%
Freshness 44%