Dolce & Gabbana is getting into the world of NFTs with Collezione Genesi on Polygon-based luxury marketplace UNXD. This collection of digital assets from the fashion house will focus on artistic Venetian traditions and D&G will be playing with a fusion of tradition with technology. Based on a creative dream from the designers, NFT collectors will have the chance to own concepts like Dress from a Dream. The NFTs from Collezione Genesi are set to drop around the same time as the Alta Moda show in Venice.
With NFTs, luxury brands are producing priceless digital assets to reach affluent young collectors and offer them an entirely new way to engage with the brand and experience ownership of authentic products backed by the blockchain.