A new collectible LEGO toy is now available exclusively through a partnership with Hamleys, the oldest and largest toy shop in the world. The LEGO Royal Guard Minifigure is outfitted in the traditional red uniform and bearskin hat that has become a symbol of protection.
To kick off the launch of this special new collectible toy, the British soldier will be touring Hamleys’ locations and sharing his journey from Cardiff to Manchester, Glasgow and more on social media. As part of the social media push, consumers will be encouraged to share their own journeys across social media after they purchase the exclusive LEGO collectible.
With royal babies and weddings expected in the months ahead, the public remains as keen as ever to keep an eye on the royal family and celebrate with British culture with souvenirs of all shapes and sizes.