'Kidrobot,' a company founded back in 2002 that's known for producing unique vinyl toys, expanded its collection with a line of collectible keychains that make use of its popular 'Labbit' model -- which was originally created by pop art artist Frank Kozik.
The collectible keychains come in completely opaque packaging with no labels as to what design it is -- making the many variations even more difficult to obtain for consumers. The Labbit toys vary greatly in appearance, however each has a food-related theme.
While one of the vinyls is decorated as a tiny ice cream truck, another is dressed like a piece of sushi. In different variations, the collectible keychains have ice cream cones covering their mouths, whereas others are sipping on lemonade or bubble tea.
What's Driving This Trend
- Food-themed Collectibles
- Kidrobot's collectible keychains featuring food-related designs offer a potential market for foodies, toy enthusiasts, and collectors alike.
- Opaque Packaging
- Offering collectibles in opaque packaging without identifying the design could be a new trend in the collection industry.
- Expansion of Collectible Merchandise
- The expansion of production to create collectibles beyond the typical toy market opens opportunities for companies to expand their target audience.
Who This Affects Most
- Toy Manufacturing
- Companies specializing in collectible toys and merchandise could release more food and beverage-themed designs to cater to the emerging market.
- Food and Beverages
- Food and beverage companies could collaborate with toy manufacturers to release collectible merchandise and expand brand awareness.
- Collectibles and Memorabilia
- Expanding the range of collectible merchandise beyond traditional markets to suit a wider audience, such as foodies and collectors, could be a major financial opportunity.
