'PEACEMINUSONE,' the designer fashion label from the k-pop-star "G-Dragon," has debuted a collection of collared varsity jackets as part of its SS22 offering. The varsity jackets follow a 70s-inspired design with thin, red-striped cuffs, an off-white sleeve color, and a large letter over the heart of the jacket. The varsity jackets come in two colorways, black and teal, and both color options feature the same white-and-red accents.
On the front of the jacket, on the right lapel, there is a small paragraph that delivers a positive message about peace and tranquility, while on the left lapel there is PEACEMINUSONE's signature "P" logo. The back of the jackets have a large daisy in the center with one petal picked off. Above this daisy is the word "Peace," while below it states "minsuone," which make up the brand's name when combined.
The PEACEMINUSONE collared varsity jackets are currently only available to members and are expected to release to the public in the future.
Image Credit: PEACEMINUSONE
Key Themes Behind This Trend
- Retro-inspired Fashion
- Designing fashion with elements inspired by past decades for a unique and timeless look
- Fashion with Positive Messaging
- Incorporating positive messaging on clothing for a unique, uplifting touch
- Celebrity-inspired Fashion
- Creating fashion collections inspired by popular celebrities for their devoted fans
Where This Applies
- Fashion
- Using unique design elements and positive messaging to stand out and appeal to consumers
- Entertainment
- Capitalizing on the influence of popular celebrities in the fashion industry to create new revenue streams
- E-commerce
- Partnering with exclusive brands to offer customers unique, limited-time access to products before their public release
