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Expansive Collaborative Cosmetic Collections

Karl Lagerfeld and ModelCo's Line Boasts 50 Pieces

— May 16, 2018 — Fashion
After months of anticipation, Karl Lagerfeld and ModelCo have released a collaborative makeup collection that's offering an expansive range of items to add to one's vanity bag.

Arriving just in time for the summer season, this joint collection features everything one might need to elevate their look. The line is comprised of lipsticks, blushes, eye shadow palettes and more, presenting the cosmetic connoisseur with a wide range of offerings that can achieve day or night looks.

In addition, each product arrives in a unique packaging that's sure to entice any fans of the brand, or, those looking to add a more adventurous piece to their makeup collection. The 50-piece collection is available online at ModelCo's shop.
Trend Themes
1. Expansive Collaborative Collections - Expanding the collaborative model in product lines offers a variety of options to consumers and allows brands to tap into each other's fan base.
2. Summer Season Makeup Collections - Creating makeup collections specifically for the summer season presents an opportunity to offer products catered to warm weather and vacation aesthetics.
3. Innovative Packaging in Cosmetics - Unique and visually appealing packaging can attract customers and create a sense of exclusivity in cosmetic collections.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the concept of collaborative collections and create unique packaging designs to attract customers.
2. Fashion - Fashion brands can collaborate with cosmetics companies to create makeup collections that align with their brand aesthetic and engage with their fan base.
3. E-commerce - Online retailers can benefit from offering expansive collaborative makeup collections as a unique selling point and customer attraction strategy.
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