Colenimo's Spring/Summer 2013 line plays with a variety of retro, athletic subjects. Tennis apparel appropriate for the 1930s comes to the fore of the London based fashion house, echoing the ensembles of Bettie Davis and Ginger Rogers.
Titled 'Little Miss Poker Face,' Colenimo delivers dainty cream skirts, angular sailor tops and checkered navy dresses. The loose and tailored cuts are also quite masculine, shaking up the brands clear preference for soft, delicate styles.
Lying just behind this Spring/Summer 2013 collection is 20s and 30s tennis superstar Helen Wills Moody. Moody serves as the muse to Colenimo for the coming season, reflected in the placement of vintage sports gear within this palely lit lookbook.