Following a successful launch last month, Nike is looking to rerelease the Cole Haan LunarGrand shoe, but with a few vibrant changes. The Cole Haan upper, previously made from suede, will not be made from leather, and the shoes will also feature bright colored Lunarlon midsoles. Finally, Cole Haan will offer women's sizes as well, which is my personal favorite update.
Cole Haan is owned by Nike, so while the collaboration was expected, the huge success of the shoe was a bit more surprising. The new versions of the Cole Haan LunarGrand shoe include brown, beige, blue and fuchsia leather uppers with bright yellow, red, teal and white Lunarlon midsoles.
The shoes will be released at the Cole Haan SoHo flagship store in New York City and will retail at just under $300.
What Makes This Trend Stand Out
- Sporty Hybrid Designer Footwear
- Disruptive innovation opportunity: Create more collaborations between sportswear and designer brands to capitalize on the growing demand for stylish and comfortable shoes.
- Leather Upper and Bright Colored Midsoles
- Disruptive innovation opportunity: Experiment with different materials and color combinations to create unique and eye-catching footwear designs.
- Expansion of Women's Footwear
- Disruptive innovation opportunity: Cater to the increasing demand for fashionable and functional footwear among women by offering a wider range of sizes and styles.
Sectors Adopting This
- Footwear
- Disruptive innovation opportunity: Integrate technology into footwear manufacturing to enhance comfort and performance.
- Sportswear
- Disruptive innovation opportunity: Develop innovative materials and designs for sportswear that seamlessly blend style and functionality.
- Fashion Retail
- Disruptive innovation opportunity: Embrace online and omnichannel retail strategies to reach a wider customer base and provide personalized shopping experiences.
