The first-ever edition of the Zerogrand has now arrived as the Cole Haan Generation Zerogrand II with FlowerFoam and it introduces an innovative, sustainable sneaker made with an outsole containing a minimum of 25% natural dandelion rubber. The lightweight FlowerFoam sole is responsive and cushioning, and beneficial for boosting energy return on the high-performance footwear design.
The performance outsole made from natural dandelion rubber is paired with a vegan microfiber suede upper with 21% recycled content and reconstituted felt fabric made with 85% recycled plastic bottles, and laces made with 100% rPET. As with all products from the brand, the Cole Haan Generation Zerogrand II with FlowerFoam focuses on features to support natural motion and breathability.
With future sneaker designs, Cole Haan has committed that all of its products labeled sustainable will include a minimum of 25% naturally derived or recycled content by weight.
Key Themes Behind This Trend
- Sustainable Sneakers
- The use of natural dandelion rubber and recycled materials in the Generation Zerogrand II presents an opportunity for more sustainable sneaker designs.
- Plant-based Materials
- The FlowerFoam sole made from natural dandelion rubber suggests a trend towards using more plant-based materials in footwear and other industries.
- Performance and Sustainability
- The combination of high-performance features with sustainable materials in the Generation Zerogrand II highlights a growing trend towards products that prioritize both performance and sustainability.
Where This Applies
- Footwear
- The Generation Zerogrand II showcases potential for further innovation in sustainable sneaker designs that incorporate natural and recycled materials.
- Sustainability
- The use of natural dandelion rubber and recycled materials in the Generation Zerogrand II demonstrates a growing focus on sustainability in various industries, including fashion and retail.
- Recycling
- The incorporation of reconstituted felt fabric made with recycled plastic bottles and recycled laces in the Generation Zerogrand II aligns with a trend towards increased recycling and upcycling practices in manufacturing and production.
