The Coffee Bean & Tea Leaf Seasonal Summer Menu is Thirst-Quenching
Michael Hemsworth — June 9, 2018 — Lifestyle
References: coffeebean & brandeating
The arrival of summer weather marks a shift within the QSR market as brands seek to offer lighter options for consumers to enjoy in the heat, which is the driving force behind the new The Coffee Bean & Tea Leaf seasonal summer menu.
The new menu from the cafe brand includes a cold brew coffee, the 'Vietnamese Cold Brew Coffee,' the 'Mango Cold Brew Tea' and the 'Black Cherry Cold Brew Tea.' Each one of the products is crafted with premium ingredients with the cold brew varieties steeped for 20 hours and the teas for five hours, respectively.
The Coffee Bean & Tea Leaf seasonal summer menu will be available at participating locations through August 26.
Image Credit: The Coffee Bean & Tea Leaf
The new menu from the cafe brand includes a cold brew coffee, the 'Vietnamese Cold Brew Coffee,' the 'Mango Cold Brew Tea' and the 'Black Cherry Cold Brew Tea.' Each one of the products is crafted with premium ingredients with the cold brew varieties steeped for 20 hours and the teas for five hours, respectively.
The Coffee Bean & Tea Leaf seasonal summer menu will be available at participating locations through August 26.
Image Credit: The Coffee Bean & Tea Leaf
Trend Themes
1. Lighter Options - The shift towards lighter options in the QSR market presents an opportunity for brands to innovate with healthier and refreshing menu items.
2. Cold Brew - The popularity of cold brew coffee and tea creates room for brands to explore unique flavors and brewing techniques, offering a refreshing twist to traditional hot beverages.
3. Seasonal Menus - The introduction of seasonal menus allows brands to constantly reinvent their offerings and cater to changing consumer preferences, driving excitement and engagement.
Industry Implications
1. QSR Market - The QSR market can leverage lighter options and innovative seasonal menus to attract health-conscious consumers seeking refreshing choices during the summer.
2. Cafes and Coffee Shops - Cafes and coffee shops can tap into the growing popularity of cold brew beverages by offering unique flavors and premium brewing methods to differentiate themselves in a competitive market.
3. Beverage Industry - The beverage industry can capitalize on the trend of seasonal menus and introduce new flavors and combinations to keep consumers engaged and excited about their products.
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