The Cocoa Metro Campaign is Crafty, Creative and Clever

 - Jan 12, 2012
References: richter7 & ibelieveinadv
The Cocoa Metro campaign cleverly shows how its dark chocolate works. Instead of making customers bite and chew chocolate like regular chumps, this sweet maker has created a decadent line of dark chocolate drinks; the images in this ad campaign depict this creatively. It uses iconic drinking vessels such as juice boxes, pop cans and flasks to show just how Cocoa Metro’s chocolate can be ingested.

Conceived and executed by Salt Lake City-based ad agency Richter7, the Cocoa Metro campaign relies heavily on its crafty captures, which were photographed by Chad Hurst. Other than the fun interpretations of iconic drink silhouettes, the images are very simple. It allows people to focus on what matters most, the "dark drinking chocolate."