Coco Cooper makes sustainable, sweatshop-free denim in Los Angeles that's specifically designed "to lift, sculpt and define natural curves." In particular, its range is for women, typically between the sizes of 8 to 14, who have curves, but don't necessarily fit into plus-sized denim. The jeans by Coco Cooper boast technology to sculpt, hold and stretch four ways, offering denim that seems to fall somewhere in between traditional straight and plus styles.
Much of Coco Cooper's branding and core philosophy is about embracing one's own curves. To emphasize this idea, Coco Cooper runs a blog called 'Bits of Love,' which is touted as a "body-positive fashion and lifestyle blog" that shares a variety of inspirational content, interviews with dynamic women and style guides for ladies of all shapes and sizes.