Laki Naturals' Cocktail Bath Soak send a message to consumers that they can enjoy happy hour even in the bathtub. The brand is focused on catering to the health and wellness movement with a product that promises to spark relaxation with a pinch of fun.
Laki Naturals' Cocktail Bath Soaks boasts "a fragrant blend of therapeutic, relaxing and soothing Epsom Salts, hydrating Hawaiian Sea Salts and luxurious Coconut Oil." One may guess that the makeup of these offerings is inspired by "everyone's favorite cocktails." Each box contains six blends, named after the cocktails they are most close to sensorily, These include Long Island Ice Tea, Pina Colada, Mojito, Lychee Martini, Sparkling Sangria, and Sex on the Beach.
Laki Naturals' offerings are made in the USA with 100% clean ingredients.
Image Credit: Laki Naturals
Key Themes Behind This Trend
- Bath Cocktails
- The trend of cocktail-inspired bath soaks offer the potential for creating unique sensory experiences in the wellness industry.
- Playful Packaging
- The trend of packaging wellness products in playful, cheeky ways offers the opportunity for companies to differentiate themselves and create a memorable brand identity.
- At-home Spa
- The trend of at-home spa experiences presents the opportunity to create innovative products that cater to consumers' desire for relaxation and self-care.
Where This Applies
- Wellness
- The wellness industry can benefit from incorporating playful, unique sensory experiences like cocktail-inspired bath soaks to cater to consumer preferences for self-care products.
- Beauty
- The beauty industry can explore the trend of at-home spa experiences by offering innovative products that provide relaxation and rejuvenation in the comfort of one's own home.
- Consumer Goods
- Consumer goods companies can leverage the trend of playful packaging in wellness products to differentiate their brand and attract consumer attention in a crowded market.
