Coca-Cola Israel has recently launched an eco-friendly pop-up store that sells upcycled products. The interesting idea was conceived by the Israeli marketing agency Promarket, who wanted to create something totally unique that would help raise environmental awareness and capture the attention of citizens. Visitors to the Coca Cola Israel Pop-Up Store can bring their empty cans and bottles so that they can be recycled properly.
The Coca Cola Israel Pop-Up Store is part of the Give It Back campaign, which aims to educate people about the benefits of recycling and buying upcycled products. Everything in the store is made out of recycled Coke products, including t-shirts, accessories, purses and even furniture. The featured video shows off the cool store that is bustling with curious people.
The Coca-Cola Israel Pop-Up Store Educates Visitors on Upcycled Products
Chalaine Mantha — April 29, 2011 — Eco
References: cocacola.co.il & psfk