Muenster's coated kibble is a texture-rich product that adds variety and interest to a dog's diet, all the while supporting important health initiatives.
For 30 days at the start of 2020, Mitch Felderhoff, the president of Muenster Milling Company began the #30DaysofDogFood challenge and only ate his company's dog food for 30 consecutive days in January. This project inspired the creation of coated kibble products, which enhance the flavor and texture of a familiar product, plus add numerous benefits. The brand's functional formulas geared towards dogs with sensitivities, dogs who are picky eaters or active and growing pups feature ingredients like freeze-dried proteins, collagen, coconut oil and dried salmon.
In the case of the company's Best Dog Ever Recipe from the Coated Kibble Project, beef bites meet bone broth and MCT oil and probiotics.
Key Themes Behind This Trend
- Coated Kibble Products
- Coated kibble introduces variety and health benefits to a dog's diet.
- Functional Dog Food Formulas
- Functional dog food formulas leverage unique ingredients to better serve specific canine needs.
- Human Food Consumption of Pet Food
- Pet food consumption challenges are inspiring human food consumption experiments.
Where This Applies
- Pet Food
- The pet food industry can develop unique food formulas that cater to different canine needs.
- Functional Food
- Functional food producers can look into leveraging novel ingredients to reflect different functions.
- Food Science and Technology
- The latest food science and technology can be utilized to develop functional food products for pets.
