The adorable coastal kids clothing range by Harbour is not only comfortable but it is also subject to ethical production methods. The label is based on the understanding that "practical and playful garments serve as the foundation for a youth spent exploring the shore." Thus, founder and fashion designer Lissa Gunn takes it upon herself to create a coastal kids clothing collection that embraces these whimsically cheerful principles with an ethical edge.
Harbour's products are consciously made in the United States, with environmentally friendly materials sourced whenever possible. In addition, the business is committed to instilling social change by supporting the foster care community. For each purchase of Harbour's garments, $1 USD is contributed to the support of such facilities.
Why This Trend Is Growing
- Organic Kids Clothing
- The trend towards organic and sustainable children's clothing production is growing, offering opportunities for businesses to tap into eco-conscious consumer demand.
- Ethical Production Practices
- Consumers are increasingly concerned about the ethics of clothing production, creating an opportunity for businesses to differentiate themselves by emphasizing socially responsible practices.
- Socially Conscious Purchasing
- More consumers are looking to use their purchasing power for social good, providing an opportunity for businesses to support worthy causes and make a positive impact on their communities.
Industries Being Reshaped
- Children's Clothing
- The children's clothing industry has opportunities to differentiate brands and capture market share by emphasizing sustainable and socially responsible production practices.
- Eco-friendly Materials
- The growing trend towards sustainable clothing production is creating opportunities for the eco-friendly material industry to expand and innovate.
- Foster Care Services
- Clothing companies like Harbour have the opportunity to partner with and support foster care services, not only contributing to a worthy cause but also differentiating their brand and building consumer trust.
