Severn Valley Railway teamed up with Piston Distillery to create a coal-infused gin spirit that tells the story of the railway's history and steam-powered locomotives.
As expected, Severn Valley Railway Gin lives up to its name by getting its dark color from crushed and blended charcoal. In terms of taste, the gin is said to be rich in fruit flavors with notes of blackberries from hedgerows and wooden notes inspired by railway sleepers.
Severn Valley Railway Gin is bottled for sale at Severn Valley Railway gift shops and it is set to be available for online purchase soon. Additionally, the Festive Gin Train is running during the month of December, sharing a taste of the new coal-infused gin with a splash of tonic.
What's Driving This Trend
- Coal-infused Spirits
- The coal-infused gin trend offers an opportunity for distilleries to explore unique flavor profiles with the addition of crushed and blended charcoal.
- Historical Storytelling
- The collaboration between Severn Valley Railway and Piston Distillery exemplifies the trend of using spirits to tell the story of a brand's history and heritage.
- Seasonal Limited Editions
- Severn Valley Railway Gin's seasonal release highlights the growing trend of distilleries creating special, limited-edition spirits to cater to consumers' desire for unique experiences.
Who This Affects Most
- Craft Distilleries
- Craft distilleries can capitalize on the coal-infused gin trend by experimenting with different ingredients and methods to create their own unique spirits.
- Heritage Tourism
- The collaboration between Severn Valley Railway and Piston Distillery presents an opportunity for heritage tourism brands to create exclusive spirits that embody the history and charm of their destinations.
- Online Retail
- The upcoming online availability of Severn Valley Railway Gin opens up new avenues for online retailers to cater to the growing demand for unique and artisanal spirits.
