The Coach SS14 ad campaign embraces what everyone loves about the spring and summer seasons: sunshine. Lightly luminous in an Instagram-filter sort of way, the images will enchant people on a couple of levels. In addition to the soft glow of light, the sporty chic outfits will surely have people dreaming about a day they can shed their winter coats for something more lightweight and elegant.
Shot by photographer Craig McDean around the city of New York, the Coach SS14 ad campaign stars top models Karlie Kloss and Liu Wen. The Coach SS14 ad campaign debuted in the latest issue of L’Officiel Singapore. The blonde and dark-haired beauties showcase a cool mix of bomber jackets, sunglasses and, of course, Coach’s signature accessories.
Key Themes Behind This Trend
- Luminous Fashion Ads
- Opportunity for fashion brands to incorporate a softly glowing aesthetic in their advertising campaigns.
- Sporty Chic Outfits
- Potential for athletic fashion brands to create stylish and comfortable clothing options for spring and summer seasons.
- Signature Accessories
- Chance for accessory brands to promote their unique and recognizable products in high-profile fashion advertisements.
Where This Applies
- Fashion Advertising
- Innovative techniques and aesthetics can be employed by fashion brands to create captivating and memorable campaigns.
- Athletic Apparel
- Opportunity for sportswear companies to design fashionable and functional clothing suitable for warmer seasons.
- Accessory Design
- Brands specializing in accessories can showcase their signature products in fashion advertisements for increased visibility and sales.
