For those looking to be more mindful of their carbon footprint, the Changers app is a handy CO2 monitor for multiple parts of your life. In an effort to encourage you to make more sustainable transportation choices, the app makes you accountable for your choices—essentially it's like a fitness tracker, but for the well-being of the environment.
In order to reward people who choose to take the bus or ride a bicycle, the app provides badges and 'Recoins' to users, which is a virtual currency that can be put towards offsetting trips made by cars, planes and other modes of transportation. With this kind of data at your fingertips presented with such striking visuals, it's a lot easier to see what kind of impact your personal carbon footprint is making in the world.
Key Themes Behind This Trend
- Sustainable Transportation
- Disruptive innovation opportunity: Develop apps that incentivize sustainable transportation choices through rewards and virtual currencies.
- CO2 Monitoring
- Disruptive innovation opportunity: Create smart CO2 monitoring apps to help individuals track and reduce their carbon footprint.
- Environmental Accountability
- Disruptive innovation opportunity: Build apps that hold individuals accountable for their environmental choices and provide tangible incentives for sustainable behavior.
Where This Applies
- Mobile Apps
- Disruptive innovation opportunity: Integrate sustainable mobility features into existing mobile apps or develop new apps focused on sustainable transportation.
- Transportation
- Disruptive innovation opportunity: Align with sustainable transportation initiatives and leverage technology to promote eco-friendly modes of travel.
- Environmental Services
- Disruptive innovation opportunity: Offer CO2 monitoring and offsetting services to individuals and businesses looking to reduce their environmental impact.
