American news channel CNN has launched its first premium streaming service called CNN Plus. To start, the new service will offer around a dozen weekly shows and stream over a thousand hours of on-demand content. However, the service's most interesting new feature is an interactive Q&A tool that allows guests to directly ask reporters questions about the day's biggest news.
"We view CNN Plus as being additive. It’s a totally new thing that’s a complimentary product to CNN on linear television,” Robyn Peterson, chief technology officer, and SVP at CNN.
In other words, the app will not just be a digital library consisting of coverage produced for its cable counterpart. CNN Plus will launch with entirely new shows from Anderson Cooper, Audie Cornish, Jake Tapper, and others.
Image Credit: CNN Plus
What's Driving This Trend
- Interactive News Streaming Services
- Opportunities lie in adding interactive features that allow users to actively participate in news content.
- Original Programming for Streaming Services
- There is a market for original content on streaming services that is not available on cable television.
- User-generated Content for News
- Integrating user-generated content into news cycles could be the next big thing in journalism.
Who This Affects Most
- Streaming Services
- CNN Plus is a prime example of the growth and potential of the streaming service industry.
- Journalism and News Media
- Disruptive innovation opportunities lie in incorporating new technology and interactivity into traditional news media platforms.
- Technology
- Developing new technologies to facilitate user engagement in news content could be a lucrative venture.
