The C'mons are a series of characters which advertise the Vauxhall Corsa, and attained cult status around the world.
In acknowledgment of their following, they recently launched their own You Tube Channel which encourages fans to record videos of, and for, the C'Mons. To encourage traffic to this site, and quite simply as it's awesome, Vauxhall have also decided to release a rude advert previously unseen.
Now released, the 'Red Penis Extension Film' is proving a internet smash.
What is really interesting about this is makes me wonder how many other companies have films on their shelves which they deem too risque to release? Just yet...
C'mon!
What's Driving This Trend
- Viral Advertising
- Opportunity for companies to create controversial and attention-grabbing ads to generate online buzz.
- Cult Following
- Building a dedicated fanbase can enable companies to launch successful online marketing campaigns.
- Unreleased Content
- Exploring the potential of previously shelved content to generate interest and excitement among consumers.
Who This Affects Most
- Automotive
- Automotive companies can leverage viral advertising to increase brand awareness and engage with a wider audience.
- Film and Entertainment
- Film and entertainment companies can explore the strategy of releasing previously restricted content to create online buzz and generate interest.
- Advertising and Marketing
- Advertising and marketing agencies can advise brands on creating controversial and attention-grabbing ads that will go viral and capture consumers' attention.
