On Introduces the Clubhouse Collection for the Season
References: on-running & hypebeast
Swiss fashion label On introduces its new Clubhouse collection that celebrates the sport of tennis and the apparel that is worn. The capsule is made up of archetypal tennis clothing such as polo shirts but take a new route as the brand explores engineered fabrication.
On dives into how power movement in preppy apparel can be blurred to exist with one another. The tennis wardrobe does a great job of this and the brand infuses the capsule with technology and performance elements that ease the construction process. The color palette of the new capsule is sleek and very clean, with white as the prominent color paired together with some light blue to elevate the palette. There are items such as jackets, pants, shirts, and hats.
Image Credit: On
On dives into how power movement in preppy apparel can be blurred to exist with one another. The tennis wardrobe does a great job of this and the brand infuses the capsule with technology and performance elements that ease the construction process. The color palette of the new capsule is sleek and very clean, with white as the prominent color paired together with some light blue to elevate the palette. There are items such as jackets, pants, shirts, and hats.
Image Credit: On
Trend Themes
1. New Athletic Capsule Collections - Fashion brands are exploring new engineered and performance fabrication to bring technology to sports capsule collections.
2. Blurring Preppy Apparel - Fashion brands are blurring preppy and power movement in athletic products, such as tennis wear, to provide ease and versatility of use.
3. Clean and Sleek Color Palette - Clean and sleek color palettes using white as the prominent color, paired with another color, are trending in new athletic capsule collections.
Industry Implications
1. Sportswear - Sportswear industries have the opportunity to explore and create capsules that can merge technology and performance elements in traditional sport wardrobe.
2. Fashion and Apparel - Fashion and apparel industries' athletic section could experiment with blurring preppy and power movement for versatile and streamlined sportswear.
3. Athletic Shoes - Athletic shoe industries can take a cue from tennis-honoring preppy apparel for innovative engineering fabrication and clean, sleek color palettes.
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