Swiss brand On launches its new Cloudnova sneaker that is entirely made for a lifestyle purpose, centering its focus on the element of comfort. The new colorway boasts a palette of Denim and Ruby, which are deep hues of blue and red predominantly. The sneakers are limited edition and will be available on the brand's raffle page beginning May 28th.
The On Cloudnova sneakers has a fully knitted construction throughout the entire upper. It is accompanied by a inner sock interior that blends the heel tongue together. The sole unit is the brand's cloudtech cushioning with a few updates to suit the lifestyle purpose of the shoe without compromising the feel of an entirely performing footwear model.
Image Credit: On
What's Driving This Trend
- Knitted Shoes
- Opportunity for brands to innovate in the footwear industry by focusing on comfort and utilizing knitted construction.
- Limited Edition Sneakers
- Brands can create buzz and exclusivity by releasing limited edition sneaker collections.
- Lifestyle Footwear
- There is potential for disruptive innovation in the development of footwear that combines style and comfort for everyday wear.
Who This Affects Most
- Footwear
- The footwear industry can explore new materials and construction techniques to create more comfortable and stylish shoes.
- Fashion
- Fashion brands can leverage limited edition releases to create hype and engage with consumers.
- Retail
- Retailers can capitalize on the demand for stylish and comfortable lifestyle footwear by offering curated collections and exclusive releases.
