Muted Storage Units

The Cloud Boxes Dampen Both Sound and Visual Noise

The Cloud Boxes are a series of five storage units that created to dampen everyday noise, both sound and visual. Commissioned by PROOFFlab, they look almost like a set of plastic containers that could be secreted away in the closet. Nevertheless, the cloudy, semi-transparent latex material has a functionally diaphanous appeal that many will want to put on display.

Designed by Eindhoven-based Studio Maarten Kolk & Guus Kusters, the Cloud Boxes are both masculine and feminine because of this quality. The designers reveal their inspiration behind these noise-cancelling containers, "We imagined our perfect solution should be like mist; a low-hanging cloud that doesn’t make the world around you disappear, but takes the sharp edges off and makes everything a little softer."

Sound-dampening Furniture
Opportunity for furniture manufacturers to create products designed to reduce everyday noise levels in the home or office space.
Transparent Storage Solutions
Innovation potential for storage companies to create functional items with visually appealing, semi-transparent design.
Multi-use Containers
Room for startups to develop versatile container designs, addressing the need for beauty and function in small-space living

Where This Applies

Furniture Manufacturing
Manufacturers should consider adding sound-dampening products to their inventory.
Storage Technology
Storage technology companies could benefit by creating visually appealing, semi-transparent designs of different sizes.
Startups
More startups should explore developing container-type objects with multiple uses, such as storage cubes that can also work as planters or side tables.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 54%
Freshness 8%

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