Clipin-Go by Paris Hilton
References: parishiltononline.net & nymag
Wish you could have hair like Paris Hilton's? Assuming that was the case for millions of girls, the heiress launched Clipin-Go, a line of fake hair extensions, making it even easier for her fans to copy her look.
Clipin-Go comes in 10 different colours, and each set costs $80. The ads are currently being shot at Smashbox Studios in LA starring none other than Paris herself. (Obviously.)
For those who didn't know, Paris never had long, Barbie-doll style hair. Her locks have always been on the shorter side, but for years she faked the length of her tresses with extensions. Obviously hers were applied in top-notch salons -- the Clipin-Go would look so faux in comparison -- but these extensions could be fun for a night out every now and then.
Paris isn't the first to launch her own clip-in hair extension line. Jessica Simpson launched Hair U Wear along with stylist Ken Paves a few years ago.
Clipin-Go comes in 10 different colours, and each set costs $80. The ads are currently being shot at Smashbox Studios in LA starring none other than Paris herself. (Obviously.)
For those who didn't know, Paris never had long, Barbie-doll style hair. Her locks have always been on the shorter side, but for years she faked the length of her tresses with extensions. Obviously hers were applied in top-notch salons -- the Clipin-Go would look so faux in comparison -- but these extensions could be fun for a night out every now and then.
Paris isn't the first to launch her own clip-in hair extension line. Jessica Simpson launched Hair U Wear along with stylist Ken Paves a few years ago.
Trend Themes
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Fake Hair Extensions — The trend of launching celebrity-endorsed fake hair extension lines, like Clipin-Go by Paris Hilton, is creating new opportunities in the beauty industry.
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Celebrity-inspired Hair — The popularity of celebrity hair extensions, such as those worn by Paris Hilton, is driving demand for imitation hairstyles and hair products in the fashion industry.
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Clip-in Hair Extensions — The rising popularity of clip-in hair extensions, exemplified by the success of Clipin-Go, is disrupting the traditional hair salon industry and creating a new market for DIY hairstyling.
Industry Implications
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Beauty Industry — The introduction of celebrity-endorsed fake hair extension lines, like Clipin-Go, presents disruptive innovation opportunities in the beauty industry, particularly in the haircare and hairstyling sector.
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Fashion Industry — The demand for imitation hairstyles and hair products, inspired by celebrities like Paris Hilton, provides disruptive innovation opportunities for fashion brands and hair accessory companies.
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Hair Salon Industry — The rise of clip-in hair extensions, such as the popular Clipin-Go line, is disrupting the traditional hair salon industry and creating new opportunities for DIY hairstyling businesses and online retailers.
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