Finnish Sneaker Startup Rens Created a Climate Neutral Sneaker
Francesca Mercurio — August 3, 2021 — Eco
References: rensoriginal & kickstarter
Rens, a Finnish sneaker startup, has created the world's first performance sneaker that is climate neutral. Company founders Jesse Tran and Son Chu were driven by environmental responsibility to create a high-caliber performance shoe that was eco-conscious. The brand's strong commitment and perseverance led them to create the NOMAD - a sneaker made from coffee.
From manufacturing to design, the NOMAD is all around a climate-neutral product. The company is working closely with ClimatePartner to reduce and offset all carbon emissions throughout the manufacturing process. The shoe is designed with increased ventilation and is 100% waterproof. While the ground coffee material helps keep odors and bacteria from developing. The shoe design is sleek and simple - it is an off-white shoe with light grey details. The shoe is soon launching on Kickstarter.
Image Credit: Rens
From manufacturing to design, the NOMAD is all around a climate-neutral product. The company is working closely with ClimatePartner to reduce and offset all carbon emissions throughout the manufacturing process. The shoe is designed with increased ventilation and is 100% waterproof. While the ground coffee material helps keep odors and bacteria from developing. The shoe design is sleek and simple - it is an off-white shoe with light grey details. The shoe is soon launching on Kickstarter.
Image Credit: Rens
Trend Themes
1. Eco-friendly Fashion - The rise of environmentally sustainable fashion has opened up opportunities for brands to create new, innovative products, such as climate-neutral sneakers made from unique materials like coffee.
2. Climate-neutral Manufacturing - The need for companies to reduce their carbon footprint has resulted in the development of new technologies and processes aimed at achieving climate-neutral manufacturing for various products, including sneakers made from sustainable materials.
3. Sneaker Innovation - Advancements in sneaker technology are driving innovation in the footwear industry, with companies experimenting with unique materials and designs to create high-performance and eco-friendly products like the world's first climate-neutral sneaker made from coffee.
Industry Implications
1. Fashion Industry - The fashion industry, especially the footwear sector, is being disrupted by the increasing need for sustainability and eco-friendliness in manufacturing processes and the materials used.
2. Coffee Industry - The coffee industry can take advantage of opportunities to repurpose coffee waste for the production of sustainable products like sneakers, which not only helps to reduce waste but also opens up new revenue streams.
3. Technology Industry - The development of new technologies for more sustainable manufacturing processes, such as climate-neutral production, presents exciting opportunities for technology companies to help innovate and disrupt various industries, including the footwear and fashion sectors.
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