Cleo&Coco is a natural body care brand that aims to provide consumers with high-end products that use natural ingredients, offering a great alternative to the many drugstore brands that use harsh chemicals.
For its range of natural deodorants, Cleo&Coco champion ingredients like activated charcoal, bentonite clay, and essential oils. These ingredients fight off bacteria, while the essential oils offer a great scent that helps to mask any odor. As the products rely on soothing essential oils that help to nourish the skin, in addition to providing a great scent, the deodorants are completely free of artificial fragrances.
Available in both full and compact sizes, as well as a wide range of scents to suit different preferences, Cleo&Coco's natural deodorants can be purchased from the brand's website, Amazon, and Free People.
Why This Trend Is Growing
- Natural Body Care Products
- Disruptive innovation opportunity: Develop a line of natural body care products that use high-quality ingredients as an alternative to traditional brands.
- Activated Charcoal Skincare
- Disruptive innovation opportunity: Create skincare products that utilize activated charcoal to fight bacteria and offer natural odor control.
- Essential Oil Fragrances
- Disruptive innovation opportunity: Design fragrances using essential oils to provide a natural and nourishing scent for personal care products.
Industries Being Reshaped
- Natural Personal Care
- Disruptive innovation opportunity: Transform the personal care industry by introducing more natural and environmentally friendly products.
- Skincare
- Disruptive innovation opportunity: Revolutionize the skincare industry by incorporating activated charcoal as a key ingredient for its purifying and rejuvenating properties.
- Fragrance
- Disruptive innovation opportunity: Disrupt the fragrance industry by developing fragrance products that prioritize essential oils instead of artificial fragrances.
