Arm & Hammer's Sensitive Skin, Free & Clear Liquid Detergent is 100% certified by SkinSAFE and it avoids common skin allergens to deliver a formula that's comfortable to use. The gentle-on-skin formula leveraged the power of SkinSAFE's data-driven platform to deliver a product for people with sensitive skin, and it received a 100% rating from the platform.
According to SkinSAFE's AI-powered science, patch testing data and recommendations, 11 of the most common allergens and irritants are responsible for up to 49% of all skin reactions. This list includes fragrance, formaldehyde and other ingredients, none of which will be found in the Sensitive Skin, Free & Clear Liquid Detergent. The hypoallergenic, fragrance-free, and dermatologist-tested formula is optimized for use in both standard and energy-conscious high-efficiency machines.
Why This Trend Is Growing
- Skin-friendly Detergents
- Opportunity to create more detergents that are skin-friendly and free from common allergen ingredients
- Data-driven Product Development
- Opportunity to leverage data-driven platforms and AI-powered science to develop innovative products
- Hypoallergenic Products
- Opportunity to create more hypoallergenic products for people with sensitive skin
Industries Being Reshaped
- Personal Care
- Opportunity for personal care industry to expand into skin-friendly laundry detergents with hypoallergenic and fragrance-free formulas
- Detergent Manufacturing
- Opportunity for detergent manufacturing industry to innovate and improve their products by leveraging data-driven platforms and AI-powered science
- Health and Wellness
- Opportunity for health and wellness industry to offer more skin-safe products that are free from common allergen ingredients
