The Clean Academy by Biossance is a Resource on Clean Beauty
Laura McQuarrie — February 14, 2020 — Fashion
References: cleanacademy & prnewswire
The Clean Academy by skincare brand Biossance is an educational platform that dives deep into some of the ingredients that are commonly founded in popular skincare products. On Biossance's YouTube channel, viewers will find plenty of videos hosted by leading beauty experts who help to simplify complex skincare labels. Upcoming episodes of The Clean Academy are set to be focused specifically on ingredients.
Biossance is working with a variety of other like-minded clean beauty brands, including Youth To The People, Ursa Major and Weleda, all of which are united by a mission to help consumers make well-informed choices. According to Catherine Gore, President of Biossance, "Together with our partners, The Clean Academy aims to educate and empower consumers, helping them better understand their beauty products so they never have to sacrifice sustainability for efficacy."
Biossance is working with a variety of other like-minded clean beauty brands, including Youth To The People, Ursa Major and Weleda, all of which are united by a mission to help consumers make well-informed choices. According to Catherine Gore, President of Biossance, "Together with our partners, The Clean Academy aims to educate and empower consumers, helping them better understand their beauty products so they never have to sacrifice sustainability for efficacy."
Trend Themes
1. Education-driven Skincare - There is an opportunity for brands to create educational platforms that provide in-depth information about skincare ingredients and labels, helping consumers make well-informed choices.
2. Simplifying Complex Beauty Labels - Brands can focus on creating resources, such as videos hosted by beauty experts, that simplify complex skincare labels and make them more accessible to consumers.
3. Collaborative Clean Beauty Communities - There is a potential for collaboration between clean beauty brands to create platforms or initiatives that aim to educate and empower consumers, offering a united front in promoting sustainable and effective beauty products.
Industry Implications
1. Skincare - Skincare brands can embrace educational platforms and initiatives to enhance transparency and build trust with consumers.
2. Beauty Education - The beauty education industry can expand by providing resources and platforms that simplify complex beauty labels, catering to the growing demand for clean and sustainable products.
3. Sustainability in Beauty - Collaboration between clean beauty brands can drive the sustainable beauty industry forward by educating and empowering consumers to make well-informed choices.
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