Phone-Sterilizing Toasters

Gmarket's 'Green Toaster' is Used to Clean a Phone with UV Light

Although smartphones are one of the most frequently used items for cooking to navigation, streaming entertainment and socializing, many people forget how important it is to stop every once in a while to clean a phone that collects debris and bacteria.

Gmarket collaborated with INNORED-Kinneir Dufort and came up with a phone-sanitizing concept that could be used in a casual coffee shop. The design of the machine sources from one of the most familiar and user-friendly appliances in the home—the toaster oven.

Rather than emitting heat and giving a piece of toast a nice golden brown coating, the Green Toaster has two slots where phones can be placed. Once the lever is pulled, the phones are taken inside the device for a five-minute deep cleaning by UV light. In the same way that toast pops out of a toaster, so do the phones when they are ready.

Smartphone Sanitation
Growth in demand for smartphone sanitation products amid rising awareness of health and hygiene concerns.
UV-C Technology
Increased adoption of UV-C technology in consumer electronics for its effective germicidal properties.
Appliance Crossover
Innovative convergence of appliance technologies for multiple functionalities, such as phone sanitation.

Sectors Adopting This

Consumer Electronics
Opportunities for smartphone manufacturers to introduce built-in UV-C sanitization functions in their products.
Household Appliances
Potential for appliance companies to develop phone-sanitizing toasters or multi-functional devices for the home.
Food and Beverage
Growth of phone-sanitizing stations in coffee shops and restaurants as a value-added service to patrons.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 69%
Freshness 8%

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