With the bright abundance of colors and unusual faces it seems like Clay Culver's use of markers, watercolors, pencil and a special water paint called "gouache" can be interpreted as an adult arts and crafts project.
Clay Culver's illustrations have a commonality of exaggerated features and goofy charm that is simply adorable. I can't wait to see more work from this talented Toronto artist.
Implications - The use of bright colors is an instant way to capture viewer's attention at any age. With such, artists typically gravitate to saturated color schemes when attempting to convey goofy, lighthearted displays. Companies looking to market these such products should seriously consider the use of abstract imagery and vibrant color schemes.