Reebok's 'Classically British' ads show its 'Classic Leather,' 'Club C' and 'Workout' models against a backdrop of creamy butter.
At the top right of the ads the 'Reebok Classic' name is written in a deep blue along with a logo. Near the bottom left, '250G' is written as a means to further liken the sneakers to a bar of butter. The use of the unconventional 'Classically British' ads work to complement the sleek monochromatic color of the shoes, all of which are covered completely in off-white leather.
Not only that, but the association with butter points to the comfortable feel that the sneakers offer as well. The retro styles come from the brand's 1990s looks, which have increased exponentially in popularity among the brand's consumers in recent times.