While the classic denim jacket is beloved for its crisp lines and timeless style, Millennial-targeted brands are launching remixed versions of this wardrobe staple in the hopes of catching the eyes of fashion-forward consumers.
Miss Selfridge's 'Ruffle Denim Jacket' is a prime example of this, as it introduces a classic-looking denim jean jacket in a light bleach wash with the addition of prominent ruffle detailing along the front of the garment. The effortless denim garment is 100% cotton and machine washable.
Just as the classic denim jacket may be dressed up or dressed down, the Ruffle Denim Jacket has the ability to go from day to night, all the while offering a refreshing take on the must-have closet item.
Key Themes Behind This Trend
- Remixed Denim Jackets
- Opportunity to create unique denim jackets with added embellishments to attract fashion-forward consumers.
- Ruffle Detailing
- Potential to incorporate ruffle detailing in various fashion items to add a touch of femininity and style.
- Versatile Denim
- Opportunity to design denim garments that can be easily dressed up or down for different occasions.
Where This Applies
- Fashion
- Fashion brands can explore innovative designs and embellishments for denim jackets.
- Textile
- Textile manufacturers can develop new techniques and materials to achieve ruffle detailing on various fabrics.
- Retail
- Retailers can cater to consumer demand for versatile denim pieces by curating a diverse selection of denim jackets.
