The Clark&Kent Business Cards Are Shaped Like Phone-Booths
Vivian Lau — June 16, 2012 — Art & Design
References: adsoftheworld & laughingsquid
The design of the contact card has stayed relatively standard over the years for simplicity's sake, but the Clark&Kent business cards are breaking the conventional commercial mould.
Ad agency Clark&Kent houses their headquarters in a phone booth in New York. In order to highlight this abnormality, their business cards are modelled after their odd homebase, as pop-up phone booths themselves. Anyone handed this card may be confused at the design at first, but will quickly learn the backstory behind it -- effectively engraining the company into their memory.
In this case, the business card is not only a conversation starter, but also serves as an important keepsake that can stand out amongst less impressive contacts.
Ad agency Clark&Kent houses their headquarters in a phone booth in New York. In order to highlight this abnormality, their business cards are modelled after their odd homebase, as pop-up phone booths themselves. Anyone handed this card may be confused at the design at first, but will quickly learn the backstory behind it -- effectively engraining the company into their memory.
In this case, the business card is not only a conversation starter, but also serves as an important keepsake that can stand out amongst less impressive contacts.
Trend Themes
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Interactive Business Cards — The use of unique and interactive designs for business cards can create a memorable and engaging experience for recipients.
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Brand Storytelling — Incorporating the company's backstory or unique elements into business card designs can help establish a strong brand identity and leave a lasting impression on potential clients or partners.
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Personalized Marketing — Using customized business cards that reflect the company's individuality and unconventional approach can be an effective strategy for targeting specific audiences and attracting attention.
Industry Implications
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Printing and Graphic Design — The printing and graphic design industry can benefit from the demand for unique and creative business cards, providing innovative printing techniques and design solutions.
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Advertising and Marketing — Advertising and marketing agencies can explore the use of unconventional business card designs as a way to promote their own creativity and differentiate themselves from competitors.
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Event Planning and Networking — Event planning and networking industries can utilize interactive business cards to enhance attendee experiences and create memorable connections at events and conferences.
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