The 'CITYNG' chair series has been designed by Savio Firmino and Cosimo de Vita as a lineup of furniture pieces that call to mind architectural monuments from around the world. The chairs come in 16 different monuments from cities like Paris, Rome, Barcelona, Petra, Moscow, Agra, New York and beyond to incorporate their ornate design into the furniture piece. The chair series is named as a play on words of the words "city" and "seating."
Cosimo de Vita spoke on the 'CITYNG' chair series saying, "CITYNG is a journey between West and East, between tradition and modernity; the chairs are handcrafted in solid wood, but also decorated with a numerical control pantograph."
The chairs are constructed using a combination of different techniques including modern ones like CNC machining and timeless ones like handiwork.
Why This Trend Is Growing
- Monument-inspired Furniture
- Designing furniture based on architectural monuments encourages creativity and provides a unique product offering.
- Combining Traditional and Modern Techniques
- By blending age-old techniques with state-of-the-art technology, companies in various industries can create unique products that offer a competitive edge.
- Word Play Branding
- Using word play in branding, such as combining words, adds humor and memorability to a product or service.
Industries Being Reshaped
- Furniture Manufacturing
- Furniture companies can pay homage to cultural icons by incorporating unique designs into their products.
- Architecture and Design
- Architecture and design firms can collaborate with furniture manufacturers to create a cohesive brand that offers clients a complete experience.
- Marketing and Advertising
- Marketers can use word play to create catchy slogans, taglines, and hashtags that resonate with consumers and distinguish a brand from competitors.
