In time for the fall, Nike launched its campaign for the City Ready collection, which consists of a small range of technical apparel that's meant to provide wearers with a stylish sporty aesthetic, while maintaining a sense of versatility that allows the pieces to be worn for a number of different purposes.
The City Ready campaign is promoted with a modern editorial, which features tennis player Sloane Stephens and dancer Olivia Burgess. In the shots, the two show off one-piece suits, cozy crewneck pullovers, sports bras, workout leggings of different lengths, bright weather-resistant jackets, and more.
The collection will make its debut in-stores starting September 6th in Europe, and on the 14th throughout the US.
Key Themes Behind This Trend
- Versatile Sportswear
- Disruptive innovation opportunity: Develop sportswear that can seamlessly transition from exercise to casual wear.
- Technical Apparel
- Disruptive innovation opportunity: Create high-performance clothing with advanced materials and features for various activities.
- Editorial Campaigns
- Disruptive innovation opportunity: Use modern and visually appealing editorial campaigns to promote fashion collections.
Where This Applies
- Sportswear
- Disruptive innovation opportunity: Incorporate technology and adaptable designs to improve comfort and functionality in sportswear.
- Fashion
- Disruptive innovation opportunity: Combine style and performance in clothing to meet the growing demand for fashionable activewear.
- Advertising
- Disruptive innovation opportunity: Explore creative and visually captivating campaigns to engage consumers and promote products.
