Launching with a hilarious and clever statement, 'We can neither confirm nor deny that this is our first Tweet,' the CIA Twitter account has since stolen the hearts of conspiracists around the world. Taking the social network by storm over the summer, it has since garnered over 700,000 followers.
Although the CIA Twitter account description might read, "We are the Nation's first line of defense. We accomplish what others cannot accomplish and go where others cannot go," there should be an added line that goes something like this, "We will make you laugh." As lame as that might sound, it is completely true. Clearly a spoof, people will nevertheless love following the CIA Twitter account.
What's Driving This Trend
- Government Agency Social Media Presence
- Government agencies can increase engagement with the public by using humor on social media accounts.
- Humor in Serious Industries
- Industries with traditionally serious or somber reputations can improve public perception and engagement by using humor in their marketing and branding.
- Viral Marketing Campaigns
- Creating a viral marketing campaign can increase brand recognition and engagement, even for traditionally conservative organizations.
Who This Affects Most
- Government
- Government agencies can explore using social media platforms to share information and connect with citizens in new and creative ways.
- National Security
- National security organizations can use humor in marketing and branding efforts to increase engagement and improve public perception of their work.
- Marketing
- Marketing firms can utilize humor to create successful viral campaigns for clients in traditionally serious or conservative industries.
