In order to broaden its demographic, Churchill Insurance launched an animated commercial titled 'Chur-Chill.' The relaxing campaign features an upbeat soundtrack and follows an animated dog skateboarding through the streets.
The narrator of the commercial asks viewers: "Isn't this how insurance should make you feel? Oh yes. So you can just chill." The campaign is part of a new brand identity for Churchill Insurance that still conveys its "bulldog spirit" while also letting customers relax.
The realistic commerical was animated by Untold Studios and Engine and is part of a larger campaign by the Churchill Insurance that will run on ITV for eight weeks. The campaign will be supported by social, blipverts, radio, cinema, channel sponsorship, and a Spotify partnership.