Chunky Unit Luxe Sneakers

Jil Sander Launches a New Chunky Sole Sneaker for the SS20 Season

Luxury fashion label Jil Sander introduces another pair of sneakers for the Spring/Summer 2020 season in the form of the Chunky Sole silhouette. The footwear prepares for the warmer season and boasts a premium construction with the use of smooth leather done with a clean matte coat.

There are two colorway options available in the selection of either all-white or all-black for a simplistic look. The most notable element of the sneaker is the sole unit which offers an elevated platform in a minimal, yet dramatic look. It boasts a ribbed detailing in a tonal manner with spectacular details across the entire structure. The rest of the shoe include rounded toe panels, laces, and neat tonal stitching.

Image Credit: LN-CC

Chunky Sole Sneakers
The rise of chunky sole sneakers presents opportunities for designers to create innovative and attention-grabbing footwear.
Clean Matte Coat
The trend of clean matte coatings on sneakers opens up possibilities for manufacturers to experiment with different materials and finishes for a sleek and modern look.
Minimalistic Design
The demand for minimalistic sneaker designs creates disruptive innovation opportunities for brands to incorporate unique details and materials into their products.

Sectors Adopting This

Luxury Footwear
The luxury footwear industry can explore the sales potential of chunky sole sneakers that cater to the modern consumer's desire for both style and comfort.
Fashion Retail
Fashion retailers can capitalize on the trend of clean matte coatings by offering a wide range of sneakers with different finishes, attracting customers who appreciate a polished aesthetic.
Footwear Manufacturing
The footwear manufacturing industry can seize the opportunity presented by the minimalistic design trend to develop innovative manufacturing techniques that produce sleek and minimalistic sneakers.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 14%
Freshness 9%

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