Converse originally created the Chuck 70 Utility silhouette alongside luxury fashion designer Kim Jones. The silhouette makes another appearance in a String and Egret colorway design. Kim Jones describes the shoe, stating that "the design approach for the shoe was very straightforward — taking a very classic shoe and then almost encasing it in something to protect it.”
The shoes upper is made in a steel blue canvas material for some breathability before it is cased in a translucent cage detail. This details the lateral side of the model following through to the eyestay sections and through the All Star ankle patch. It all sits atop a wavy rubber overlay and classic white midsole foundation with a bumper banner on the back.
Image Credit: Converse
What's Driving This Trend
- Encased Silhouette Design
- Opportunity to create encased silhouette designs for classic shoes in the fashion and streetwear industry.
- Translucent Cage Detailing
- Opportunity to incorporate translucent cage detailing into fashion and sneaker designs in order to add a unique protective element.
- Wavy Rubber Overlay
- Opportunity to utilize wavy rubber overlay designs on the midsole of sneakers to create a unique visual effect.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to incorporate protective elements into their designs through encased silhouette and translucent cage detailing.
- Sneaker
- Opportunity for sneaker brands to incorporate unique design elements such as wavy rubber overlays and translucent cage detailing in their products.
- Streetwear
- Opportunity for streetwear brands to incorporate protective elements into their designs through encased silhouette and translucent cage detailing as well as showcase unique design elements such as wavy rubber overlays.
