Entitled 'White' this striking image series by photographer Chua Hong Yin exudes an ethereal air. The conceptual beauty story shines a light on washed out and powder-heavy looks that are both unconventional and unexpected.
Basic Model Management face Diana channels an angelic or otherworldly presence while posing in front of the photographer's lens. The model chameleon pulls off a range of artful cosmetic applications and teased hair looks that are courtesy of makeup artist Roseanne Tang and stylist Kay Mcgreggor.
Whether showcasing heavy powder textures or milky liquid cosmetics, the 'White' image series by photographer Chua Hong Yin embarks on a bold visual journey that entrances its viewer with its display of ethereal and pure visual imagery.
Key Themes Behind This Trend
- Washed-out Powder Looks
- Opportunity for cosmetic brands to develop unconventional and unexpected makeup products with heavy powder textures.
- Ethereal Beauty Imagery
- Opportunity for photographers and visual artists to create conceptual beauty stories that exude an ethereal air.
- Artful Hair Looks
- Opportunity for hairstylists to experiment with teased hair looks that complement unconventional makeup applications.
Where This Applies
- Cosmetics
- Disruptive innovation opportunities for cosmetic brands to create new and unique products and textures inspired by the washed-out powder looks.
- Photography
- Disruptive innovation opportunities for photographers and visual artists to explore and create ethereal beauty imagery that captivates viewers.
- Hairdressing
- Disruptive innovation opportunities for hairstylists to experiment and create artful hair looks that complement unconventional makeup styles.
