Chrysler released sketches of three eco-friendly concepts it will unveil at the 2008 Detroit Auto Show: the 2008 Chrysler Voyager Concept, the 2008 Dodge ZEO Concept, and the 2008 Jeep Renegade Concept. All, except the Zeo, feature hybrid engines. The Zeo is totally electric.
The North American International Auto Show (NAIAS) will be held at the COBO Center in Detroit, Michigan, from Saturday, January 19 through Sunday, January 27, 2008.
Implications - As the world continues to become more urbanized, consumers are beginning to grow wary of the sustainability of the planet. Businesses that sell products that help sustain a green lifestyle will appeal to many modern consumers. Not only will businesses be perceived as compassionate towards the environment, their products will help eco-conscious consumers adapt to their new lifestyles.