Hip candle brand Boy Smells just debuted a new collection called 'Chromesthesia' that is basically aromatherapy for Millennials.
The new Boy Smell's collection is named after the specific type of sound-to-color synesthesia called Chromesthesia. Chromesthesia essentially allows people to experience different colors when hearing sounds. The new candle collection channels this phenomenon with three new scents: Ambrosia, Anjelica, and Dynasty. Each is made with a blend of coconut and beeswax that has been hand-poured into colorful pastel-hued jars. To add the perfect scents to the Chromesthesia collection, the company uses fine perfume and essential oils evoke bontanical, floral, and fruity smells.
With its new collection, Boy Smells hits on the notion that candles are about more than just a great smell—Millennials also care deeply about aesthetics.
Image Credit: <i> Boy Smells.</i>
Why This Trend Is Growing
- Synesthesia-inspired Products
- There is an opportunity for creating more products inspired by synesthesia, such as bath products, skincare, and perfumes, to offer consumers a unique sensory experience.
- Aromatherapy for Millennials
- There is a growing trend for millennials to use aromatherapy candles and diffusers as a way to relax and unwind, providing an opportunity for new brands to enter the market.
- Multi-sensory Branding
- Businesses can tap into the power of multi-sensory branding to create a unique and memorable customer experience by incorporating elements that stimulate multiple senses, such as sound, scent, and color.
Industries Being Reshaped
- Home Fragrance
- The home fragrance industry has an opportunity to create new products that appeal to Millennials' desire for unique and aesthetically pleasing scents, such as synesthesia-inspired candles.
- Beauty and Personal Care
- Companies in the beauty and personal care industry could incorporate synesthesia-inspired scents and sensory experiences into their products, such as bath bombs and skincare, to differentiate themselves and offer consumers a more immersive experience.
- Retail and Hospitality
- Retail and hospitality businesses can use multi-sensory branding to create a unique brand experience for customers that goes beyond just visual aesthetics, offering a memorable and engaging experience that connects with consumers on a deeper level.
