Hip candle brand Boy Smells just debuted a new collection called 'Chromesthesia' that is basically aromatherapy for Millennials.
The new Boy Smell's collection is named after the specific type of sound-to-color synesthesia called Chromesthesia. Chromesthesia essentially allows people to experience different colors when hearing sounds. The new candle collection channels this phenomenon with three new scents: Ambrosia, Anjelica, and Dynasty. Each is made with a blend of coconut and beeswax that has been hand-poured into colorful pastel-hued jars. To add the perfect scents to the Chromesthesia collection, the company uses fine perfume and essential oils evoke bontanical, floral, and fruity smells.
With its new collection, Boy Smells hits on the notion that candles are about more than just a great smell—Millennials also care deeply about aesthetics.
Image Credit: Boy Smells.