The latest L'Officiel Mexico editorial produced by photographer Christopher Ferguson does away with color entirely. In outfits put together by stylist Dianna Lunt, model Dorothea Barth Jorgensen sported a wide selection of pale pieces that speak to the beauty of simplicity this season.
In each one of Ferguson's snapshots, Jorgensen wore pale fabrics in the forms of an off the shoulder gown, a billowing turtleneck dress and a matching two piece suit that hung loosely.
With frills, fur and a bit of lace, Lunt proved that there is much variety in the ivory category. At the same time, make-up artist Justine Purdue made the case for pale cosmetic pairings with light eye, cheek and lip shades.
Why This Trend Is Growing
- Colorless Editorial Photography
- Opportunities for disruptive innovation in black and white photography, minimalist fashion and pale cosmetics.
- Minimalist Fashion
- Opportunities for disruptive innovation in sustainable fashion, monochromatic design and capsule wardrobes.
- Pale Cosmetics
- Opportunities for disruptive innovation in clean beauty, natural ingredients and subtle color palettes.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the trend of colorless editorials by creating new lines of minimalist clothing and promoting sustainable fashion.
- Photography
- The photography industry can capitalize on the trend of colorless editorials by exploring new techniques and styles for black and white photography.
- Beauty
- The beauty industry can capitalize on the trend of pale cosmetics by creating new lines with natural ingredients and subtle color palettes that focus on clean beauty.
