UK-based supermarket Asda launched its Christmas Savings Club in September of last year, aiming to help shoppers unlock discounts on purchases before the new year.
Loyalty club members could join for free and received a Christmas Savings card that could be picked up in store and used in Asda's festive shop in with everything from decorations and food to clothing products offered. Prior to December, shoppers had a deadline until November 15th to add funds to their card in order to unlock savings, receiving an extra £1 for every £30 saved. Shoppers also received "£3 for every £80, £6 for £130, £9 for £180, £12 for £230 and £15 for more than £280 saved."
Launched in time for the busiest and most expensive season for grocery sales -- the holidays -- the festive rewards club was a family-friendly marketing strategy that helped strengthen consumer loyalty.
Image Credit: Mirror