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Seasonal Hybrid Confections

The Christmas Cookie Tree Kit by Wilton Makes for a Fulfilling Gift

— November 28, 2011 — Special
Make the Yule times merry this holiday season by creating the perfect piece of edible, decorative Christmas decor with this Christmas Cookie Tree Kit by Wilton. The kit includes ten plastic star-shaped cookie cutters in various sizes, disposable icing bags, and decorating guides for four different tree designs.

After baking and decorating your cookies, just simply stack them on top of each other, with the bigger ones at the base and the smaller cookies at the top, and you’ve got yourself a spectacular seasonal centerpiece to highlight you dinner table with.

Make the delicious decoration with friends, family or the kids for a fun holiday activity, or create a dozen of the confectionery trees and give them away as affordable Christmas presents. With the Christmas Cookie Tree Kit your holiday season is sure to be a scrumptious one.
Trend Themes
1. Hybrid Confectionery - Opportunity to develop more kits that combine edible decorations with traditional baked goods for a festive and creative experience.
2. DIY Holiday Decor - Further development of DIY holiday decorations that incorporate edible components could create a unique and memorable holiday experience.
3. Affordable Gifting - The trend of providing affordable and creative gifting experiences could be capitalized on with the development of more DIY dessert kits like the Christmas Cookie Tree Kit by Wilton.
Industry Implications
1. Bakery - Bakeries could capitalize on the trend of DIY holiday decor by offering edible DIY decorating kits for their customers.
2. Home Goods - Home goods companies can develop more DIY home decor products that incorporate edible elements for a unique and memorable holiday experience.
3. Retail - Retailers could capitalize on the affordable gifting trend by offering DIY dessert kits like the Christmas Cookie Tree Kit as affordable and fun gift options.
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