Intimate Collectors Editorials

Christie's Magazine Documents Collectors and Their Collections

Photographer James Mollison dedicated the inaugural issue of Christie’s magazine to collectors of various kinds. The series' first chapter focuses on collectors and collections in the UK, but it will later continue on to New York, Germany and China.

Mollison places the collector's portrait next to a photograph of their collection, whatever it may be, capturing a distinct harmony between the two. Without an obvious amount of context, the viewer is left to their own devices when it comes to drawing connections between the collector and their collection.

Of course, what each subject collects isn't so much the issue. Collecting something can range anywhere from being a casual hobby to a lifelong pursuit, but it is driven by a need to seek, preserve and archive something of cultural, historical or sentimental significance.

Collectibles Culture
Opportunity for businesses to tap into the growing trend of collectibles and cater to the needs of collectors.
Visual Storytelling
Businesses can explore the use of visual storytelling techniques to engage customers and create unique brand experiences.
Curation Services
Disruptive innovation opportunity for businesses to provide curated collections and personalized recommendations to collectors.

Industries Being Reshaped

Art and Antiques
The art and antiques industry can leverage the collectors' trend by offering unique and valuable pieces for collection.
Photography
Opportunity for photographers and photography businesses to offer services that capture and document collectors and their collections.
E-commerce
E-commerce platforms can facilitate the buying and selling of collectibles, providing a digital marketplace for collectors.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 59%
Freshness 8%